GodWords stuff. Updates, news, internal communications.
Most businesses and churches and non-profits would love to rank #1. For anything. Most don't even rank #1 for their own name! A lot of companies pay a lot of money to try to reach #1. They pay fly-by-night SEO agencies. They pay local ad agencies who don't know much about how the web works. They also pay big money to big agencies full of experts in the field, hoping to rank well enough to get just a bit more traffic than they would naturally get.